Hey there! 👋

I'm Alessandro, a data engineer based in los angeles.

I've built software for teams that have grown on a global scale, and I post about my day to day.

Methodology

What's my day-to-day?

Titles like software engineer typically get people confused, but it's really broken down to three main steps, in my work in the least.

Analyze existing tech that's not working 100% for a company.

Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.

Tweak or rebuild from the ground up something that'll work better.

An all-in-one customer service platform that helps you balance everything your customers need to be happy.

Take feedback and market climate on it being self-sustainable.

Take a closer look at market trends, audience feedback, and your business’s unique strengths to create a roadmap for lasting success.
Past Work

Resume

Here's where i've worked in the past and where I'm working at the moment.

Ozone
Founder, Los Angeles
I bootstrapped, developed, marketed, designed, and launched the first CTO-as-a-service for startups and small companies, achieving profitability on day one without spending a cent on paid advertisements. Since then, the service has consistently grown, with an impressive compounded additional ~20% MRR every quarter of operation.
Deloitte Digital
Product Engineer, Los Angeles
Building and maintaining new startup software from visual design and frontend to idempotency, data modeling, and backend micro services. Directly contributed design, marketing, logistics, and raw code to 30+ new software companies across Y-Combinator, Flutterflow, Adalo, and Webflow.
Engineering Consultant, Costa Mesa
Offered guidance in engineering solutions, focusing on product development and optimization. Helped design, implement, and troubleshoot engineering projects to ensure they run smoothly and efficiently. Provided strategic advice to enhance product performance and streamline operations throughout various stages of the product lifecycle.
Scholarcash
Founder, Los Angeles
Bootstrapped, developed, marketed, designed, and launched the most popular scholarship aggregation platform from 2020-2022, impacting 1/4th of all North American high school students accessing student resources. Spent $0 on paid advertisements to date. From 2020 to 2022, Scholarcash garnered a total of 3.5 billion organic, unpaid impressions across TikTok and Instagram by providing content and a brand voice geared towards Gen-Z.
Biden For President
Data Analyst, Orange County
I spearheaded the coordination of political rallies throughout Los Angeles County, employing data tracing techniques to understand and influence Angelenos' voting behavior in favor of Joe Biden on November 7th. Additionally, I leveraged data trends to make informed executive decisions.
U.S. House of Representatives
Legislative Staffer, Orange County
Supported Congressman Gil Cisneros’ initiatives and constituency needs in Orange County. Engaged with the community to gather insights and address concerns, facilitated communication between the congressman and local residents, and assisted in organizing events and outreach programs to promote legislative priorities.
Past Work

Projects

The most recent Companies and Teams I've partnered with in the past.

GSAP
Spearheaded scaling efforts for GSAP’s data infrastructure in preparation for acquisition by Webflow, ensuring the platform’s stability during the integration process and optimizing for continued growth post-sale.
UN Foundation
Engineered a creative data-driven solution for SDG campaign initiatives, optimizing the platform to connect 20 million+ users, while ensuring stable performance for large-scale outreach and engagement efforts.
Unilever Global
Led a team to revamp Unilever’s social media analytics platform, scaling their Instagram presence to 50K+ followers, implementing a data-driven approach to outperform competitors in digital engagement.
Blackstone
Developed a scalable promotional campaign infrastructure for Society6, enabling real-time data processing of 100K+ impressions across the U.S. and Canada, ensuring stability during high-traffic periods.

Engineered a data infrastructure to support Recoop’s ADHD supplement launch, processing 200K+ impressions and scaling platform resources to handle a 35% traffic increase without degradation.
Quizlet Inc.
Built and optimized outreach data models, enabling 1 million+ interactions across influencer campaigns, maintaining system integrity and supporting real-time analytics during peak periods.
Pearson+
Designed a robust influencer data management system for Pearson+, handling 500K+ new user metrics and ensuring smooth onboarding for enterprise software, improving overall system scalability by 25%.
2028 Olympics (LA28)
Engineered the data architecture for LA28’s dynamic logo and branding campaign, ensuring the system could handle millions of interactions and deliver personalized experiences for Gen-Z audiences with long-term scalability.
NUGGS
Created and scaled real-time data processing systems for influencer campaigns, handling 300K+ interactions, ensuring platform stability and preparing infrastructure for future high-demand campaigns.
*
Leveraged advisory insights to refine Gen-Z focused data models, improving targeting efficiency by 20% and enhancing system performance for teen-centric campaigns and initiatives.
*
Developed a scalable cloud infrastructure to support remote tutoring services during the pandemic, handling a 35% increase in user sessions with uninterrupted service and real-time analytics on engagement.
Honk App
Architected a scalable system for promotional campaigns, increasing user engagement by 40% and processing 200K+ interactions without latency or downtime across TikTok and Instagram Reels.
Global Citizen
Implemented data models and optimized analytics pipelines for the “Safer at Home” initiative, supporting 500 million+ impressions while maintaining consistent performance under peak loads.
*
Built and optimized backend workflows for a mobile app, increasing data processing efficiency by 30% and ensuring the platform could scale smoothly to accommodate 50K+ active users.
ASA Future
Designed and deployed a data infrastructure for TikTok campaigns, processing 500K+ impressions while maintaining zero data loss and ensuring platform stability during traffic surges.
Coinbase
Engineered a scalable data architecture that handled $9.56 billion in exchange volume, a 57.9% increase over previous peaks, optimizing transaction processing and system performance under high-load conditions.
ACLU
Developed and optimized a scalable data pipeline that processed advocacy metrics across 50 states, ensuring real-time analytics for ACLU’s nationwide campaigns, improving outreach impact by 45%.
*Private contract with an active Non Disclosure Agreement as of 2024. 5 projects omitted due to NDAs
Blog

My Posts

Thoughts i've written about.

The start of something
December 9, 2024
read the blog ↗
Something I was interested in talking about in regards of how we perceive our experiences, how most of our sci-fi fears have existed before we were born.
The end of everything
December 8, 2024
read the blog ↗
A brief mindset consideration for the rise of AI. I go from John Henry to Cancer Diagnosis, so very on brand for me.